My Space very quickly took away 1,000’s of paying members from Dating sites.
Users asked themselves, “Why pay .99 a month when I can create my own profile, view other user’s profiles, and chat directly with them?
If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life partners.
(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.
Many people patronize online dating sites for their convenience.
Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave home.
By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.
Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.