Penthouse has gone through hard times since its founder, the late Bob Guccione Sr., was forced to put the magazine into bankruptcy as his publishing empire — which once included Spin, Omni, Longevity and special-interest auto titles — foundered under a sea of debt. It was hurt by the same anti-pornography report from former Attorney General Edwin Meese in 1986 that also hammered Playboy.
"Today we are really a brand-management company." Business delivered to your inbox The corporate parent of Penthouse—Playboy's raunchier newsstand rival, founded in 1965 by Bob Guccione—is taking a different tack.Betting on steady revenue from casinos, clothing and other products branded with its ubiquitous bunny icon, rather than from its media holdings, the company in recent years has recast itself as a lifestyle business."Traditional print is a heritage business for us, and an important part of the brand.Rumors are swirling that adult magazine Penthouse, at one time a top-selling rival to Playboy, is going to be sold again by its current owner, Friend Finder Networks.Friend Finder officials are so far not confirming any such talks are under way.In its first-quarter earnings report last week, Playboy Enterprises, Inc.